Why is Image so Important?

Taking the time to figure out who you are as an artist, and what kind of lasting impression you want for your fans visually, is just as important as the music you create and perform.  I see many artists spending very little time on their image, which should be part of their overall “package.” If you want to be a successful artist, you need to look and act the part. If you expect the public to buy your records and merchandise, buy the magazines you’re featured in, pay to see you perform, etc.; you need to stand out, to look like a “star”.  Be different. Create a unique image you will be known and remembered for.

Without a great image, it would be like going into the recording studio with the most talented and amazing musicians, and then recording terrible, boring songs that have absolutely no commercial appeal. The word “artist” gives us the visual of something extra ordinary, a beautiful painting, something fresh and breath taking, a work of art. You are an artist.

Think about some of your favorite artists. What kind of image comes to mind? Garth Brooks, for example, a great entertainer who took the world by storm, bringing a rock edge to Country. He was always the well-dressed artist in his pressed jeans, cowboy shirts, and cowboy hats.

How about Reba McEntire? Born in Oklahoma, then living on a horse ranch in Tennessee, Reba is the artist with the down to earth personality, western clothes and boots, and natural Southern draw, which made her instantly famous, with her one of a kind country voice. She’s the real deal, and now almost 20 years later, she is still remembered as the queen of Country music. Equally remembered is George Strait, who we could call the king of Country. Like Reba, George Strait lives on a ranch, (in Texas), rides horses, and lives the real cowboy life, and his music reflects his values and style.

When I think of Miley Cyrus, I see a confident, very talented bubbly young star with a unique deep voice. She’s an artist who is full of energy and personality.  Now this teen has a fashionable image, young and spirited, fun and expressive. Miley even has her own line of clothing at Wal-Mart!  They have done well with her image! An actress on Disney television, now a star on the big screen and selling records and sold out concerts all over the world. Many young girls wear Miley’s style of clothes because she set a new trend that is classy and cute, and very popular.

Some of us older folks remember Boy George. Now he had a unique image. Strange, yes, unusual, but that’s what he was trying to portray, and we were all curious about the man. There’s no question who he was as an artist. Alice Cooper was another artist with a strange image. It kept us interested to see what weird thing they would do next.

Look at Taylor Swift, the teen sensation who took everyone by surprise. Young girls love her. They feel and relate to the songs she writes and sings about. Like her songs, her image is sweet, and simple, and she’s beautiful, fun, and stylish!

Brittney Spears was the all American, multi-talented singer/dancer, entertainer. Unfortunately, a few poor choices took away her squeaky- clean image.  Nevertheless, for a while, she was on top of the world, and every girl wanted to be Brittney Spears.  One thing we can learn from this artist is that it can be difficult to win your fans over and regain their trust once you’ve let them down. Therefore, what an artist says and does in public, and can help or hinder their reputation. The cameras are always rolling when you are a celebrity, and you have a responsibility to the media and to your fans. It comes with the territory.

I have a picture that was taken of Tim McGraw and me around 1994 when his first single came out, “Indian Outlaw“. He stopped at Printer’s Alley here in Nashville, TN, at a club that was called “Barbara’s”, and most people do not recognize Tim McGraw in that photo. He was thin, probably not working out regularly, nothing really special to look at.  But he morphed into a sexy, well-oiled machine, with a unique image everyone today recognizes. What a difference! Tim is always sharply dressed, w/cowboy hat, nicely trimmed goatee and long side burns, an image that really works for him.  He’s the singer with family values, heart-felt songs we all relate to. His wife, Faith Hill, is the beautiful blonde by his side, natural, wholesome, earthy, and amazingly stunning. They both have done well off and on stage, and have been successful on the big screen.