Back in May of 2009, Sam Priest arrived in Nashville to begin his songwriting sessions with our talented co-writers. Sam, being the quality Texan he is, brought his wit and humor and talent. Cathy Lemmon scheduled David Harper (on staff here) and Sam together and they took an instant liking to each other, writing two beautiful songs, Plan B and Our Girl.
It was too late to market “Our Girl” to parents of graduating seniors and college grads in June of 2009. David put the song up on his Myspace and was flooded with people asking if they could get a copy for their daughter’s graduation video. This year was a different story and David & Sam went straight to Youtube in April 2010. Here’s how two savvy songwriters turned a specialty song about a girl’s graduation into $$
Example Video: 1 Evening of Hard Work collecting pictures, syncing the audio
Meta Tag Research: 1 Evening of Hard Work, a bit of tweaking
Website Hosting: 10.00 and you can probably do this for FREE
URL Domain: 9.00 this is important, you want to keep it year to year
Total cost: 2 evenings and $19
It’s been less than a month and the song Our Girl already shows up on Google’s page 1 if you type graduation songs 2010. That’s progress. They sell the song directly to end users and bypass Itunes and all the other slow and bulky distribution points.
And every year, Our Girl will be the gift that keeps on giving. It says exactly what most parents want to say to their kids at graduation time.
Thank you Sam & David for sharing your story.